They released the EP Soccerstar in December that year. It had three tracks, "Chiqboom", "Soccerstar" and "Aeroplane". Their second recording, "White Trash", released in August 2001, was more successful. They made a video for "White Trash" with drummer Kennedy rapping and it got so much exposure they decided he should stop drumming and move to the front of the stage to rap. They then recruited mutual friend Jared Wrennall from Balclutha, as drummer and became a five-piece. From then they started writing more of their songs with a hip hop influence. Steriogram toured New Zealand in a friend's van without any support crew, doing gigs where they could.
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In 2002, still unsigned, they joined several other New Zealand bands in the inaugural Boost Mobile School's Tour, playing for free during high school lunch hours to get exposure, as well as at bars at night. During the tour they released the EP Sing the Night Away, which contained five tracks: "Sing the Night Away", "Free", "Big Lady Loving", "White Trash (DLT remix)" and "West Side!". Videos were made for the songs "Sing The Night Away" and "Free". While recording at a rented beach house in 2002 they were contacted by a scout for American label Capitol Records, who had come upon their music video for "White Trash" on the website, and were signed to Capitol Records later that year. 2004 saw the release of their debut album Schmack!. In addition to "White Trash", five more tracks from it were released as singles: " Walkie Talkie Man", "Roadtrip", "Go", "Tsunami" and "On and On". Three songs from Sing the Night Away featured on singles from the album: "Sing the Night Away", "Free" and "Big Lady Loving". There were two main factors contributing to Steriogram’s immediate success.
First, the national school tour helped to generate a wider fan base. The other factor was their Internet site and the use of fans' loyalty. On the site fans were able to join up for the band’s newsletter and then eventually to what was known as a "fan street pack". This was sent to the fan via mail and contained promo CDs that had five of the tracks to be featured on their upcoming CD, and many stickers. This was where Steriogram relied on the support of fans, to hand out the promo CDs and stickers. These points proved to be very successful and rewarding for Steriogram as a new band. Their big break came with the release of "Walkie Talkie Man", which was used for iPod advertisements, and its music video, in which characters and objects were created by knitting puppets and animating them using stopmotion. The video, directed by Michel Gondry, was nominated for four MTV music awards. The song debuted at No. 19 on the UK Singles Chart. It was used in several films and video games including Elite Beat Agents, MVP Baseball 2004, and MLB 2005. The band toured New Zealand during New Zealand Music Month in May 2005 with the support of other New Zealand bands 48May and Goodnight Nurse. This Is Not The Target Market (2006–2009) Also in 2005, their album Schmack! was re-released as a special edition containing three songs from Sing the Night Away and a cover of AC/DC's " Back in Black". The band recorded the album This Is Not the Target Market at York Street Studio in Auckland and released it in New Zealand on 16 October 2006. Unlike the first album, it was not released under Capitol Records. In an interview with Juice TV, band members Brad Carter and Tyson Kennedy stated that all the band's connections at Capitol had left since the release of Schmack!, and they decided it would be easier to release the new album themselves. The first single off the album was "Just Like You". Rock Ridge Music released the album in the United States in October 2007. With the release of This Is Not the Target Market the band toured extensively through the year with such bands as Rise Against and German band Die Ärzte.
Steriogram then went on the road with Bad Religion in June 2008.
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