You should strive for a score at or above 90. If you’re not sure what your sender reputation is, you can check on websites like. Your sender reputation, also known as IP reputation or IP score, is what email providers like Gmail evaluate when they’re filtering email to deliver it to the spam or main inbox. Here’s why email maintenance will benefit your list: Maintaining sender reputation So, once you have a good system for bringing in visitors and signing them up as subscribers, you should schedule frequent cleanings of your list. Now, the best way to keep that motivation and growth going is to keep it optimized for engagement.Ī stagnant or bot-infested email list is worse than having no list at all. In fact, you might be proud of the subscriber base you’ve been able to gather. Send as frequently as your readers wantīy now, you’ve likely heard all about why you should grow your email list.What comes after your email list is clean?.Offer the option of opting down versus opting out
#SHOULD YOU START OFF WITH A CLEAN EMAIL BOX FOR 2020 HOW TO#
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